Indiana University- Brand Creative
CD / ST / VD / PD /
Eighteen month research, strategy, creative development, and deployment of the Indiana University master brand and brand guidelines across mediums and markets.
Indiana University Web
CD / ST /
Reimagining the Indiana University web-space to be scalable and mobile-first across a network of literally thousands of sites. The IU Creative Services team created mobile-first, sustainable template system which allows for flexibility inside a consistent brand system. The framework is implemented with the University’s enterprise content management system, and allows for quick deployment of new websites for schools, departments and units across the seven campuses.
Indiana University Football
CD /
Promoting Indiana University Football ticket sales has never been an easy task. The team has just always had a little trouble putting together a winning season. In fact, we had seen enough tackling and tailgating to tide us over for years to come–it was time for a change. Partnered with the agency team and Blueline Media (video vendor), to build something that looked deeper into the core of something IU had all along. The soul. The grit and the mentality personified in a quote from a speech the president of the university gave the team 40 years ago.
Indiana University print campaign
CD / ST / PD /
Led a team to create a diverse portfolio of print executions that could be leveraged against target audiences throughout the campaign.
College of Arts + Sciences Brand Development
CD / ST / VD /
Team developed a scalable brand architecture and visual system to apply against strategy for the largest university entity. Aimed at prospective students while aware of the need to ween large secondary audiences including alumni, faculty, and staff.
Bradford Woods Staff Recruitment (mini-doc)
CD / ST / VD /
Led a team into the woods to produce a video to document the experience you have while working with campers with physical disabilities and other medical conditions in a barrier-free camp environment at Bradford Woods.